La Fantana chooses Rapak bag-in-box technology

The 10L Fantana box was launched after research into its practical capabilities and design, and following a pilot test market for feedback from existing customers.

Rapak’s bag-in-box was chosen for ‘its convenience and product protection’, according to a press statement.

The technology, where the bag collapses as the liquid is dispensed, prevents air getting into the product and helps to maintain the quality of the water, while the tap offers quick and simple dispensing.

Consumers can choose between the single 10-litre water box, which is available with a metal stand for added convenience, or a mini water cooler, also incorporating Rapak’s bag-in-box technology.

Mihai Matyas, general manager, La Fantana Romania, said: “Having recognised the potential in the domestic market, we needed to take into account both functionality and design in the creation of this product, seeking a pack that was appealing and comfortable while at the same time offering added value and quality in terms of the freshness of the spring water, convenience of handling and easy disposal after use.

“Rapak’s bag-in-box system met all our requirements and we’re seeing increasing success not only with homeowners but also small businesses.

“We’re delighted by the European industry recognition we received at EBWA, which underlines the potential for the technology in other markets.”

Source: Rapak