Lactalis and Perfetti Van Melle team up on Chupa Chups milk

Lactalis-owned flavoured milk brand, Breaka, has partnered with Perfetti Van Melle’s Chupa Chups to launch a duo of limited-edition candy-flavoured milks.

Inspired by the flavours of Chupa Chups’ two best-selling lollipops, Breaka Chupa Chups Strawberry & Cream flavoured milk delivers a creamy candy strawberry flavour and Breaka Chupa Chups Choco & Vanilla flavoured milk provides a creamy chocolate and caramelised vanilla taste.

Perfetti Van Melle’s licensing manager, Marta Ballesteros, said: “We are delighted to partner with Breaka to create a forever fun flavour fix – combining the delicious creaminess of Breaka’s milk with our signature Chupa Chups flavours. A flavour fix match made in heaven, the Breaka Chupa Chups Strawberry & Cream and Breaka Chupa Chups Choco & Vanilla flavoured milks will delight loyal teenage following.”

The two brands were paired by Australian brand extension agency Asembl, who last month launched a brand partnership between Kinrise Poppin and Chupa Chups, delivering Lolly Poppin Chupa Chups candy-glazed popcorn.

Justin Watson, Asembl’s managing director, commented: “For a limited time, lovers of Chupa Chups best-selling Chupa Chupas flavours – Strawberry & Cream and Choco & Vanilla can get their fun flavour fix with this flavoured milk range from Breaka. A true taste sensation, these are sure to be a hit on refrigerated shelves across supermarkets, petrol stations and convenience stores.”

The new limited-edition milks are available to purchase in 600ml cartons in retailers across Australia.