Laird Superfood has partnered with beverage equipment manufacturer Bunn to release a new hot drinks dispenser.
Called the Laird Superfood Crescendo Machine, the product is a vegan, gluten-free and non-GMO automated hot beverage machine.
Laird said the venture gives it the opportunity to disrupt the traditional coffee machine category with an “all-natural” offering to appeal to health-conscious consumers.
The machine combines hot water or brewed coffee with Laird Superfood creamers to produce a superfood latte, superfood hot cacao or superfood golden milk with turmeric.
Laird aims to allow consumers to enjoy natural beverages in untapped markets, such as convenience and grocery stores, offices, hospitals and restaurants.
“We are excited to collaborate with Bunn to redefine the coffee experience for our customers by delivering a simplified method to craft power-packed superfood beverages at the touch of a button,” said Luan Pham, chief revenue and marketing officer of Laird Superfood.
“Bunn’s industry-leading reputation and unmatched support network provides us with the peace of mind that our valued customers will receive exceptional service worldwide.”
Ric Martin, Bunn vice president of sales, said: “Bunn’s partnership with Laird Superfood allows both parties to meet the increasing demand for vegan, non-GMO, gluten-free hot beverages that healthy consumers seek.
“Additionally, the Laird Superfood creamer line offers a variety of taste profiles that provide operators with the flexibility to customise their drink menus. We think the superfood latte platform is long overdue and will be well received in the marketplace.”
The machine, which is on show at Expo West this week, will be available for purchase or lease in the spring.
Laird Superfood was co-founded in 2015 by surfer Laird Hamilton. Earlier this year, the company secured $32 million in a funding round, as it looks to grow product development and expand its headquarters in Sisters, Oregon. The firm sells a range of non-dairy creamers, coffee, hydration packs and a coconut sugar sweetener.
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