Lantmännen Unibake UK debuts cherry bakewell Danish pastry

Lantmännen Unibake UK has launched a new cherry bakewell plait Danish pastry as part of its Schulstad Bakery Solutions range.

Featuring 24 layers of pastry, a cherry remonce filling, flaked almonds, the brand’s signature glaze, and hand-finished with white icing, the new addition aims to add value to the Danish pastry category in the UK.

Inspired by Lantmännen Unibake UK’s maple pecan plait, the new pastry features the “much-loved flavours of a cherry bakewell in an innovative new format”, the company said.

Kate Sykes, marketing manager at Lantmännen Unibake UK, said: “Traditional British flavours are experiencing a significant resurgence. It is therefore imperative that brands work with their customers to explore ways to bring these flavours to life across new formats and consumption occasions.

“We know that when it comes to Danish pastries, almost half of consumers (48%) seek out traditional flavours. Acting on this insight, we’ve developed our new cherry bakewell plait to deliver a taste that consumers know and love, in a format that’s a little bit different.

“We are constantly innovating and looking at ways to keep the category fresh and we are confident that our latest addition will be an instant hit, encouraging more consumers into the Danish pastry market.”

Last year, Lantmännen Unibake UK announced a £4.4 million investment into its Milton Keynes factory, as a response to growth in the burger market.

In March, the business’s parent company, Lantmännen, secured a deal to acquire Tate & Lyle’s oat ingredient business, which is based in Kimstad, Sweden, enabling it to meet growing demand from customers in the Nordic food industry.

Lantmännen has three oatmeal mills in Sweden, Denmark and Norway. It is currently pursuing research and innovation to develop new oat products.