Late July launches new vegetable tortilla chips in US

Campbell-owned snack brand Late July has rolled out new vegetable tortilla chips made with ingredients such as chia seeds and carrot.

The new tortilla chips line – which aims to bring together flavourful vegetables with bright spices and seeds – comes in two flavours: Beat the Heat! Red Pepper and Dangle the Carrot.

Beat the Heat! Red Pepper features chia seeds and chipotle; while Dangle the Carrot vegetable tortilla chips are made with teff seeds and seasoned with cumin and paprika.

According to Late July, each chip is crafted with real ingredients and is plant-based and Non-GMO Project Verified.

The brand’s new vegetable line joins its portfolio of no grain, multigrain and classic tortilla chips in flavours such as bacon habanero, sea salt & lime, and sweet potato.

Late July Beat the Heat! Red Pepper and Dangle the Carrot vegetable tortilla chips are available in retailers such as Whole Foods nationwide for an RRP of $3.29 per 5.5oz bag.

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