Lemon Perfect secures $31m in Series A funding round

US water brand Lemon Perfect has closed a $31 million Series A funding round, which featured participation from singer Beyoncé Knowles-Carter.

Founded in 2017, Lemon Perfect offers hydrating lemon-flavoured water with zero sugar and no artificial flavours or sweeteners. The water is “powered by” organic lemons, contains electrolytes from potassium and is packed with vitamin C.

Lemon Perfect’s founder and CEO, Yanni Hufnagel, said: “Lemon Perfect is quickly taking significant market share from the leading brands in the enhanced water category by offering a better-for-you, better-tasting product that’s resonating broadly with the American consumer”.

He added: “[Beyoncé’s] investment and the energy it sparks will accelerate Lemon Perfect’s rise toward its goal of becoming the number one brand in the multibillion-dollar enhanced water category by market share”.

The round brings the company’s total funding to $42.2 million.