Lily O’Brien adds new truffle range to the confectionery aisle

Chocolatier Lily O’Brien’s has launched its new range of chocolate truffles, available in two flavours, Milk Chocolate and Salted Caramel.

The truffles will be available to purchase at an RRP of £5 each in Tesco, Asda, Morrisons and Waitrose.

Speaking about the launch, Karen Crawford, marketing director of Lily O’Brien’s, said, “Lily O’Brien’s has experienced market leading growth in the past year, and we are continuing to invest in our brand through our new Truffles innovation, with a new marketing campaign leading us into the festive season – a key period for confectionery.

“For us, craft and inventiveness are about blending contemporary trend-led flavours such as Salted Caramel with more classically traditional recipes such as indulgent milk chocolate – offering trusted premium quality without a premium price tag.

Creating different gifting opportunities to enjoy our chocolate collections, and bringing more occasions into the confectionery category, will drive value and volume.”