Lily’s Sweets to release stevia-sweetened peanut butter cups

Confectionery brand Lily’s Sweets will introduce a range of stevia-sweetened peanut butter cups in the US.

With under 1g of sugar and 130 calories per two-cup (30g) serving, the line will be available in two flavours: dark chocolate and milk chocolate.

The gluten-free peanut butter cups are certified by Fairtrade America and are to be sold in a pouch with six individually wrapped cups.

Cynthia Tice, founder of Lily’s Sweets, said: “Sometimes the best ideas come from your fans. After seeing fanatics of our baking chocolate time and again create peanut butter cups at home, we figured why not create our own to satisfy that need.

“It’s so fun to see our innovation move into different categories while still delivering no-sugar-added options so good you won’t even miss the sugar.”

The peanut butter cups will be available with a suggested retail price of $5.99 per 3.2oz pouch.

Lily’s, which is backed by private equity firm VMG Partners, doubled the size of its business in 2018 and has expanded into more than 10,000 stores in the past year.

“Our team is thrilled to build upon Cynthia’s work as a trailblazer in the natural products industry to bring more people sweets they can enjoy daily,” said Jane Miller, Lily’s Sweets CEO.

“We are on track to experience sustained growth in 2019, maintaining our position as a leader in the no-added-sugar movement.”

The new peanut butter cups will hit shelves in the US this summer with a suggested retail price of $5.99 per 3.2oz pouch.