Linda McCartney’s makes category debut with milk alternatives

Hain Daniels’ meat-free brand Linda McCartney’s has entered into the beverage aisle with the launch of a new line of dairy-free milks across the UK.

Located in the chiller aisle, the four drinks include barista-style organic oat and coconut variants, as well as organic soya and rice.

All varieties are organic and contain no added sugar. The brand says its new plant milk range is suited for all usage occasions such as smoothies, coffees and baking.

The brand is well known for its frozen and chilled vegan and vegetarian foods such as vegetarian sausages, roast, meatballs and fishcakes.  

“Linda McCartney’s is incredibly excited to be entering into the plant-based drinks category and a new phase for the brand. We recognise the need for versatility and variety and we feel confident that our new range of four plant-based drinks offers something for everyone’s usage needs,” said Nadine Maggi, managing director at Linda McCartney’s.

“We’re particularly looking forward to helping people with choice and we hope to become a household favourite as consumers embrace Linda McCartney at this moment. With the brand celebrating its 30th year anniversary this year, it feels like the perfect moment for such a pioneering innovation.”

The plant-based drinks will be available from UK supermarkets from May and June for an RRP of £1.99 per 1 litre carton.