Keurig Dr Pepper, McDonald’s, Starbucks, Tetra Pak and The Coca-Cola Company are among several major food and beverage companies to have signed on as Principal Members of the WWF’s new activation hub, ReSource: Plastic, to help tackle the issue of plastic waste.
WWF estimates as few as 100 companies have the potential to help prevent roughly 10 million metric tons of the world’s plastic waste pollution. ReSource seeks to help companies align their large-scale plastic commitments from aspiration to measurable action.
ReSource will collaborate with industries to ensure a systems-based approach to addressing plastic production, consumption, waste management and recycling as a single system.
“ReSource is designed to identify the concrete changes that will make the biggest impacts in reducing a company’s plastic pollution footprint,” said Nik Sekhran, Chief Conservation Officer, World Wildlife Fund.
“To get closer to our goal of no plastic in nature will take nothing short of transforming the entire value chain. With ReSource, companies now have access to more advanced tools to maximize, measure and multiply their commitments to make this a reality.”
Michael Goltzman, The Coca-Cola Company’s Vice President, Global Policy, Environmental Sustainability & Social Impact said, “Solving the world’s plastic waste problem requires collective action across all sectors of society.
“In 2018, we launched World Without Waste—a system-wide effort to design more recyclable packaging, increase collection and partner with communities, NGOs and even our competitors to reduce plastic packaging waste. Through platforms like the WWF’s ReSource activation hub, we can share knowledge, measurement goals and collaborative frameworks to advance a circular economy.”
ReSource is part of WWF’s global No Plastic in Nature campaign to protect the world’s oceans and biodiversity by tackling marine litter and unnecessary plastic consumption.
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