Mars and Sheila G’s Brownie Brittle collaborate

Second Nature Brands-owned sweet snacking brand, Sheila G’s Brownie Brittle, has collaborated with Mars to create three Brittle x M&M’s products.

Sheila G’s has elevated its crunchy brownie crisp offerings with the inclusion of classic M&M’S Minis candies.

The trio of new items includes extra-chocolatey Brownie Brittle M&M’S Minis, which contain 120 calories per 1oz serving. The next two new items – brown sugar and vanilla-based Brownie Brittle Blondie M&M’S and Brownie Brittle M&M’S Minis Gluten Free – contain 130 calories per 1oz serving.

Ashley Dawkins, VP of marketing at Sheila G’s Brownie Brittle, said: “Brownie Brittle is thrilled to partner with Mars on not one, but three delicious mashups with the iconic M&M’S candy brand. We wanted to ensure there was an option for everyone to enjoy this sweet craveable snack.”

The Brownie Brittle M&M’s snacks are available now in major US retailers for an RRP of $3.99 per 4 oz bag.

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