Mars debuts limited-edition sugar cookie-flavoured M&M’s

Mars has added a new limited-edition sugar cookie flavour to its M&M’s range to mark the holiday season.

Featuring a white chocolate, sugar cookie-flavoured shell and a crispy centre, M&M’s Sugar Cookie can be added to festive baked treats.

“Both the flavour and texture of the new M&M’s Sugar Cookie evoke the warmth and nostalgia associated with homemade holiday cookies,” said Tanya Berman, Mars Wrigley’s head of seasonal marketing.  

“We know our fans will love the taste of holiday magic M&M’s Sugar Cookie brings and we look forward with excitement to see all of the bite-sized holiday wishes our fans have to share.”

The M&M’s Sugar Cookie flavour is available nationwide in the US, from stores and via the brand’s website, in a sharing-sized (3.22oz) bag and a larger 7.44oz format.

Last year, Mars expanded its M&M’s range with a new hazelnut spread variant, also available in the US.