Mars introduces new Mars and Twix ice cream cones

Mars Chocolate Drinks and Treats has transformed two of its popular confectionery brands, Mars and Twix, into ice cream cones.

The Mars ice cream cone features a blend of dairy ice cream, caramel sauce and real milk chocolate topped with chocolate chips. Meanwhile, Twix ice cream cone is filled with a combination of caramel ice cream with caramel sauce wrapped in a wafer cone and topped with crunchy biscuit pieces.

Michelle Frost, General Manager at Mars Chocolate Drinks and Treats, said: “The brand familiarity and price point of Mars products have really allowed us to solidify our mid-market position, and for some of our core brands like Mars, the appetite for our classic products has still increased by a third. Developing the Mars and Twix brands into an ice cream cone format was a natural progression to give fans of the brands an alternative format to enjoy.”

The Mars ice cream will be available as a four-pack exclusively at Iceland stores from March, for an RRP of £3.50. While Twix ice cream will roll out at Asda and Iceland stores this month and through convenience and wholesale channels from next month for an RRP of £3.50.