Mars’ Kind adds new flavour to snack bar portfolio

Mars-owned snack bar manufacturer Kind has added a new flavour to its portfolio: caramelised biscuit nut.

Caramelised biscuit nut features a combination of peanuts, almonds and cashews with a hint of caramel and note of spiced biscuit flavourings. The bar, which has 81% nuts, is high in fibre, gluten-free and contains no artificial flavours.

The new flavour joins the brand’s line-up of HFSS-compliant bars, which includes: maple pecan almond and fruit & nut.

Audrey Arbeeny, Kind UK marketing director, said: “ When it comes to snacking, Kind believes you shouldn’t have to choose between delicious and nutritious. Our new caramelised biscuit nut bar brings both of these things together, great flavour and high-quality ingredients. We are proud to launch our third HFSS-compliant bar that does not compromise on taste or nutrition.”

The caramelised biscuit nut bar will be available in a single format across WHSmith Travel Stores, Nisa, Spar and Boots. The new flavour is also expected to be available at Sainsbury’s, Asda, Morrison’s and Waitrose stores later this year.