Martini debuts its first range of non-alcoholic products

Italian winemaker, Martini, has introduced a collection of non-alcoholic aperitivo and 0.0% sparkling beverages.

The non-alcoholic aperitivo range is available in two flavours. Floreale is light tasting and has a botanical flavour profile, paired with delicate notes of roman chamomile. Martini non-alcoholic Vibrante is fruity with notes of Italian bergamot oranges.

The brand has also launched Martini Dolce 0.0, a new zero-alcohol drink, providing a bubbly alternative. Martini Dolce is completely alcohol-free and presents notes of citrus, pear and apple as well as fruity and aromatic notes of moscato.

“Martini non-alcoholic Aperitivo and Dolce 0.0 Sparkling Beverage allow people to discover a new way to host and celebrate with friends yearlong while also adopting a more mindful approach to drinking,” said Aaron Daniel, senior brand manager at Martini.

Designed for those who sip mindfully, without sacrificing quality and taste, Martini Vibrante and Floreale contain an ABV of less than 0.5% alcohol. Both variants are gluten-free and made with the alcohol being gently removed and naturally infused with a masterful blend of botanicals from around the world.

Martini non-alcoholic Vibrante and Floreale are now available in select supermarkets across Canada for an RRP of  CAD 16.99 (approx. $12.48) and in Quebec at the SAQ for CAD 16.75 (approx. $12.31). Martini Dolce 0.0 can be purchased at select supermarkets in Canada and Quebec for an RRP of CAD 13.99 (approx. $10.28).