Mike’s Hard Lemonade unveils slushy-inspired Hard Freeze

Mark Anthony Group-owned Mike’s Hard Lemonade has announced the launch of a new line of slushy-inspired Hard Freeze.

Mike’s Hard Freeze will be available in four flavours: Blue Freeze, Red Freeze, White Freeze and Pink Freeze. Each slushy contains a 5% abv.

Mike’s Hard Lemonade’s chief marketing officer, John Shea, said: “Mike’s Hard Freeze was inspired by 90’s nostalgia with throwback flavours, colours and packaging. As a first for Mike’s Hard Lemonade, we crafted four refreshing, delicious and sessionable flavours to create a taste experience that brings back that 90’s nostalgia.”

Mike’s Hard Freeze will be available in a 12-can variety pack, with both Blue and Red Freeze coming in 23.5oz single-serve cans.