Milk Link adds new drinks to moo line-up

The brand new flavours are Choc ‘o’ Nana (a combination of chocolate and banana) and Strawberry Sundae (a combination of strawberry and vanilla).

“We’re always listening to our consumers and looking at new ways to develop the moo brand,” said Heather Coates, senior brand manager. “Our new Choc ‘o’ Nana and Strawberry Sundae flavoured milks are in response to the market and follow on from the success of the moo brand in the long-life milk category.”

UK supermarket Morrisons will stock the product from January 2009, and Tesco will stock from 2 February onwards. The new flavours will be available in one-litre cartons with an RRP of £1.49.