Molson Coors Beverage Company is expanding its Vizzy Hard Seltzer portfolio with the introduction of a watermelon variety pack.
The new offering features four watermelon flavour combinations: blueberry watermelon, kiwi watermelon, passionfruit watermelon and mango watermelon.
Made with real watermelon juice and vitamin C, each 5% ABV variant contains 100 calories and 1g of sugar.
“Vizzy continues to bring the most desired flavour profiles to our hard seltzer drinkers,” said Vi Tran, marketing manager for Vizzy Hard Seltzer.
“Fans saw this first with the incredible success of our lemonade variety pack earlier this summer, and now we’re delivering the crisp summer taste of watermelon – a flavour that is made with real watermelon juice and certainly sets us apart from competitors. We’ve got a feeling that our fans are going to enjoy this watermelon pack well beyond summer sipping.”
The new variety 12-pack will arrive in US stores late this month.
The launch follows the introduction of another new Vizzy Hard Seltzer variety pack earlier this year, featuring papaya passionfruit, blackberry lemon, watermelon strawberry and raspberry tangerine flavours.
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