Monaco Cocktails enters the hard lemonade market

Atomic Brands-owned Monaco Cocktails has entered into the hard lemonade category with a new range, called Monaco Hard Lemonades.

Monaco Hard Lemonade is available in two flavours: original and peach. The malt-free range offers two shots of vodka in each can and has an abv of 9%.

Don Deubler, CEO of Atomic Brands, said: “Hard Lemonades are a quiet giant and boast a major flavour profile, which is why we felt like our brand was the perfect match for this category. Throughout Monaco Cocktails’ tenure, the brand has been dominating the canned cocktail market by providing high-abv cocktails with a range of liquors and flavours to choose from.”

The hard lemonades will join the brand’s diverse portfolio of canned cocktails, which includes a selection of vodka, tequila, gin and rum.

Monaco Hard Lemonades are available at convenience stores nationwide for $2.50-$2.99 per 12oz can.