Mondelēz unveils Sour Patch Kids Watermelon Jelly Beans

Mondelēz International is expanding its Sour Patch Kids candy portfolio with the introduction of new watermelon-flavoured jelly beans.

Launching ahead of Easter, the new offering comes in a 13oz bag and joins a soft and chewy watermelon candy product in the brand’s range of watermelon-flavoured treats.

With an SRP of $3.00, Sour Patch Kids Watermelon Jelly Beans will be available at retailers nationwide.

Sour Patch Kids recently partnered with Conagra Brands-owned Snack Pack to launch new ‘sour and sweet’ Juicy Gels.