Monster Energy adds new flavour to Reserve portfolio

Monster Energy has added a new creamy orange sherbet flavour to its Monster Reserve energy drink portfolio.

Orange Dreamsicle contains 160mg of caffeine and features a “smooth, easy drinking creamy orange sherbet flavour,” according to the company. The new variant joins the brand’s existing line-up, which includes: white pineapple and watermelon.

“We created this flavour to keep the sunny season alive year-round,” said Monster Energy CMO Dan McHugh. “We know we win with flavour and taste, and this brand-new Orange Dreamsicle flavour encapsulates what our consumers love about the brand.”