Morinaga eyes growth in Vietnam through partnership with DKSH

Japanese confectionery company Morinaga looks to expand in Vietnam through a collaboration with market expansion services provider DKSH.

The two companies already have a partnership in Hong Kong and Singapore and decided to extend their relationship to drive Morinaga’s growth in the confectionery category.

DKSH will focus attention on increasing Hi-Chew’s and Dars Chocolate’s visibility in Vietnam.

“DKSH has been a strategic business partner for us, helping us drive sales of multiple brands across the region,” said Teruhiro Kwabe, managing director Asia-Pacific at Moringa.

“With this partnership expansion, we want to leverage DKSH’s strong capabilities in Vietnam to enhance the reach to our target audience. We strongly believe that we will see extensive growth in the coming months and years.”

Terry Seremetis, head of business unit consumer goods at DKSH, added: “We are thrilled to expand our regional collaboration with Morinaga to Vietnam. This extension is another true testament to our strength in this key market.

“Furthermore, adding Hi-Chew and Dars Chocolate to our brand portfolio will help us keep driving the distribution of confectionery amongst Vietnamese households.”

Morinaga, which produces a range of confectionery products and frozen desserts, posted consolidated net sales of JPY 205 billion ($1.86 billion) in 2018.