US confections, mints and nut products manufacturer, Mount Franklin Foods, has expanded its portfolio with the introduction of Nubu Nut Butter Bites.
The new ‘poppable’ snack, which combines 100% natural peanut butter with crunchy nuts, comes in a shareable pouch and is suitable for on-the-go consumption.
The new range is available in three variants: Nubu Nut Butter Bites with Cashews, which combine peanuts and cashews to deliver a soft crunchy texture and ‘subtle creaminess’; Bites with Peanuts, containing only six ingredients with a peanut butter base; and Bites with Pecans, featuring the ‘rich, buttery flavour’ of pecans.
The Texas-headquartered company says that its latest snack offering combines consumer preference for healthier snacking with ‘nutty indulgence’.
According to Mount Franklin Foods, its new Bites are free from artificial colours, flavours and preservatives, contain no gluten and are vegan-friendly.
Dawn Sykora, vice president marketing at Mount Franklin Foods, said: “People love to snack. In fact, 50% snack once or twice daily. Many turn to nuts because they are healthy, crunchy and easy to take along. Nut butters are equally delicious and satisfying.
“Nubu combines the best of both snacks by using nuts and nut butter in a mess-free, bitesize treat that can be enjoyed anywhere.
“People are looking for snacks with clean and simple ingredients to keep them satisfied, but they don’t want to sacrifice taste. Nubu is a delicious treat for mindful eaters and fits into the smart choices that many of us seek.”
Mount Franklin Foods’ Nubu Nut Butter Bites are available nationwide in the US, in 5oz or 6oz bags, from mass merchants and grocery stores or online.
Earlier this year, the firm acquired Arro Corporation’s food processing and ingredients divisions for an undisclosed sum.
The new company is named Element Food Solutions and operates as an independent business unit under the Mount Franklin Foods parent organisation.
© FoodBev Media Ltd 2024
