Müller launches new programme to support dairy farmers

Müller has launched a new programme to provide farmers with tools and support to help further improve supply chain collaboration, herd health and sustainability. 

The UK-based programme, called Müller Advantage, aims to help up to 600 Müller Direct dairy farmers operating “successful and progressive enterprises”, by addressing a number of issues. 

These include managing and further reducing the use of antibiotics, sustainable sourcing of animal feed, reductions in energy and water use, recycling and enhancing biodiversity.

Participation in Müller Advantage will be incentivised, providing farmers with the opportunity to earn an additional 1.0 pence per litre in 2021 (equivalent to £15,000 for a 1.5 million litre per annum producer).

The programme will incorporate the Müller Next Generation initiative, which is aimed at developing the skills of young farmers. Next Generation is currently seeking its second cohort. 

Rob Hutchison, COO at Müller Milk & Ingredients said: “We aim to be Britain’s private label dairy leader and to get there, we need to be the partner of choice for our customers, farmers and suppliers”.

“It is crucial that we build on progress already made to date, which includes, for example, a 30% reduction in antibiotic use. With Müller Advantage, we’re confident that farmers, customers and consumers will benefit,” he continued.