British sprinter Dina Asher-Smith has collaborated with Müller to develop and launch “her perfect Müller Corner yogurt”.
Müller Corner Creations by Dina Asher-Smith features strawberry-flavoured yogurt with three inclusions in the corner: strawberry flavour hearts, raspberry flavour hearts and white choco balls.
According to Müller, the new offering is made using milk from British farms, and is a source of protein and calcium.
“We think this product will really resonate with shoppers, and by driving excitement in the category with new and interesting flavour combinations, we can deliver further category growth,” said Michael Inpong, strategy and marketing director at Müller Yogurt & Desserts.
“With our products we want to create happy and healthy lives, and Dina is the perfect embodiment of our approach. She is a strong and positive role model, and it was a pleasure to go on this creative journey with her.”
Müller brand ambassador, Dina Asher-Smith, added: “The team at Müller wanted to take our partnership to the next level, and it seemed natural that the first step would be to design my own product and see it go to market.
“Within a few days we had a massive tasting session with the whole Müller Corner team, to try hundreds of possible combinations and flavours, to see which one I liked best. It was a really exciting project for me and I can’t wait for everyone to try it.”
Müller Corner Creations by Dina Asher-Smith will be available in a six-pack format in Asda and Morrisons starting this month.
Last year, Müller unveiled a new split pot range under its Müllerlight trademark.
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