Müller releases new premium yogurt range in the UK

Müller has released a new premium yogurt line in the UK called Müllerlight Amore, an Italian-inspired luxury yogurt range.

Three flavours are available in the new range: Hazelnut, morello cherry and lemon, all of which are fat-free and contain an average sugar content of 6.2g per 130g pot.

The range has been produced as part of Müller’s three-year investment programme to develop and release ‘a new generation’ of yogurts and dairy products that conform to changing consumer demands, in particular the desire for low-sugar or ‘lighter’ options.

Michael Inpong, chief marketing officer at Müller said: “Through products that are motivated by health and inspired by taste, we’re committed to inspiring people to live happier and healthier lives.

“We’ve worked really hard to identify the right opportunity for Müllerlight shoppers in this segment.

“Not only is Müllerlight Amore luxurious and creamy tasting, but it is fat-free and high in protein. This is the type of innovation that our customers and consumers can expect from the number one brand in the category.”

Müllerlight Amore will be available nationwide from Asda from 4 March and Morrisons from 25 March, with a suggested retail price of £1 per pot.