Nature Valley debuts savoury new snack bars range in three flavours

Nature Valley has added new Savory Nut Crunch bar to its portfolio, marking its entry into the savoury snack market.

The new bar is available in three flavours, Everything Bagel, White Cheddar and Smoky BBQ.

Ray Joncas, vice president and business unit director, bars at General Mills, said: “Nature Valley is known for introducing the first mainstream granola bar to consumers, and since 1975 we’ve continued to innovate and find new ways to shake up the bars aisle. Snacking fans now have the best of both worlds with our new Savory Nut Crunch bars as a companion to our traditional whole grain oat granola bars.”

The bars offer grab-and-go convenience in a one-bar pack by using a proprietary binding process that removes the need for sugar binders to keep them intact.

“Our new technology has enabled us to solve a consumer need for convenient snacks that don’t require the use of syrups and sugars to bind the bars together,” said Ali Shaikh, senior brand manager, bars innovation at General Mills. “This has unlocked an opportunity for us to craft Nature Valley snack bars with 2g of sugar in surprisingly savoury flavours, delivering on a whole new set of cravings.”

Nature Valley’s new line of savoury bars are now available at US grocery stores for a suggested MSRP of $4.79 for a 5-count box.