Under its Nescafé brand, Nestlé has launched Ice Roast, it’s first soluble coffee designed especially for use in iced coffee beverages.
The product was crafted by experts at Nestlé’s coffee R&D centre in Orbe, Switzerland, in response to rising demand for products that allow people to recreate “café-style” cold coffee experiences in the home. Nestlé says that today, 15% of coffee in the world is consumed cold.
Nescafé Ice Roast is made with 100% Robusta coffee beans that are grown and produced sustainably, with a tailored roasting profile to provide a lightly roasted soluble coffee without harsh or bitter notes.
The company states that the extraction process was optimised to give a refreshing taste and clear appearance in the cup, with a coffee granule structure that dissolves quickly and easily.
Damien Tissot, head of Nestlé’s product technology centre for coffee in Orbe, said: “With Ice Roast, we’ve created a light-medium roast that’s ideal to drink cold, with a smooth texture and cocoa notes that unlocks new sensory territory. By applying an innovative mindset, our teams have created a new sensory experience in cold coffee.”
The Ice Roast coffee is launching in China this month, with Mexico to follow.
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