Nestlé’s Nespresso brand has invested CHF 43 million ($43.2 million) to add two new production lines at its factory in Romont, Switzerland, and open a new coffee innovation centre.
The site is the primary production location for the brand’s Nespresso Vertuo machine, and Nespresso says that the investment will help the brand meet the growing consumer demand for this machine. The expansion will create approximately 33 new jobs.
Meanwhile, the new Product Development Center and Coffee Campus will aim to develop new coffee machines and unique coffees with rare origins.
The innovation centre will also house a small-scale production facility, enabling experimentation to provide new and different coffee experiences to consumers.
Jean-Marc Duvoisin, CEO of Nespresso, said: “Innovation has always been at the heart of Nespresso.
“The new facilities will play a central role in our ability to offer consumers the latest developments in sustainable, high-quality coffees and personalised customer service.
“We are proud to continue to invest in our factory in Romont to support our Vertuo business, a strong contributor to our future growth.
“It is currently available in 14 countries and we continue to expand to new markets each year.”
Patrice Bula, president of Nespresso added: “Nestlé has a rich experience of serving coffee to generations across the world. The continuous success of Nespresso is based on our unsurpassed coffee know how, our expertise in innovation, technology and the strength of our iconic brand.
“The inauguration of the state-of-the-art innovation centre and continued expansion of our production capacity demonstrate our confidence in the future and a growing bond between Nespresso, Romont and the Fribourg region.
“Nespresso, which has pioneered the portioned coffee segment, is deeply anchored in Switzerland and contributes significantly to the socio-economic development of the country.”
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