Nestlé has inaugurated a new coffee factory in Egypt for its Bonjorno brand, following an investment of EGP 250 million ($14 million).
Located in the 6th of October industrial zone, the 12,740-square-metre facility is said to have “the most advanced coffee making technologies”, according to Nestlé. It has eight production lines with a capacity of 14,000 tons and potential to reach between 22,000 and 44,000 tons in the future.
The Bonjorno brand was bought by Nestlé in 2017 as part of the acquisition of its parent company Caravan Marketing Company.
The inauguration was attended by Aly El Meselhy, Egypt minister of supply and internal trade, as well as a delegation from Nestlé headed by the company’s head of operations, Magdi Batato, and CEO of Nestlé North East Africa, Moataz El Hout.
Batato said: “We are delighted to inaugurate this new factory, which operates using Nestlé’s strong manufacturing and innovation capabilities leveraging the most advanced technology. This factory opening reflects Nestlé’s ambition to invest in Egypt and foster the development of the rapidly growing soluble coffee segment, which has been gaining popularity among Egyptians. We aim to have the Bonjorno factory as an export hub for coffee in the region.”
Moataz El-Hout added: “The inauguration of our third factory reflects the importance of Egypt to us and our confidence is clearly highlighted by the extensive investments we have made in Egypt over the past five years.
“In the last few years, our local workforce to reached almost 3,500 direct employees and invested almost EGP 1 billion into manufacturing, distribution facilities and skill development. We have been part of the Egyptians’ lives for over 100 years and we are confident that Egypt offers great business and economic opportunities.”
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