Nestlé has expanded its ruby chocolate product portfolio in the UK by introducing a ruby version of its Baci Perugina chocolate to the country for a limited time.
Available exclusively from Sainsbury’s stores in the UK, the new product is made with Ruby cocoa beans, offering an intense berry taste without the addition of any flavourings or colours, combined with the hazelnut and cocoa filling of Baci Perugina.
The release of Baci Perugina follows on from the introduction of a similar product to the Italian market last month, and it is the second ruby chocolate product the company has released in the UK this year, following the release of the Ruby KitKat in April.
Nestlé claims that the introduction of the new product forms part of Nestlé’s strategy to set new trends and use innovation “to offer new, exciting products.”
Gillian Nesbitt, Baci brand manager at Nestlé UK said: “We’re excited to be extending the already popular Baci Perugina range here in the UK, and even more excited that we’re able to offer Baci fans a taste of the delicious and innovative Ruby chocolate, which has been loved by consumers since its launch last year.
“The new Baci Perugina Limited Edition with its pink casing is easy on the eye, velvety to the touch and smells delicious, offering an unforgettable taste experience.”
Vicky Martin, chocolate buyer at Sainsbury’s, added: “We know our customers are huge fans of unique and distinctive products, and Ruby chocolate is the latest trend to hit the UK.”
Ruby Baci Perugina is available from 31 October to 20 November from Sainsbury’s stores nationwide, with a suggested retail price of £1.50.
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