Nestlé’s Sweet Earth brand unveils plant-based jerky products

Nestlé-owned Sweet Earth Foods has announced the launch of its first shelf-stable snacking product: plant-based jerky.

Containing 13g of plant protein per serving, the new offering is said to deliver the same meaty taste and texture as traditional jerky and comes in two flavours.

Spicy Kung Pao Jerky is made with the ‘flavours of the Szechuan province’, including savoury and spicy ginger and cracked red peppercorns.

Spicy Kung Pao Jerky launches this month.

Starting this month, the snack will be available at select retailers across the US, including Hyvee and Kroger, as well as via Amazon.

Available later this year, Sweet Earth Foods’ Sweet Korean BBQ Jerky features soy sauce and gochujang peppers. 

The launch of Sweet Earth’s new jerky marks the company’s entry into the snacking aisle and follows the recent expansion of the brand’s Mindful Chik’n Strips line.

“We are going beyond the bun to provide consumers [with] a variety of flavour-forward plant-based offerings for various occasions,” said Sara Wheeler, Sweet Earth general manager.

“Our new plant-based Jerky addresses flexitarian consumers’ need for a convenient, on-the-go source of plant protein, with bold flavours and the same authentic mouth-watering meaty taste and texture of traditional jerky that they crave.”