Neurita debuts fruit-infused tequila range

Tequila brand Neurita has announced the launch of a new range of fruit-infused tequilas in the UK. 

Neurita Tequila is available in two flavours: Neurita Citrus, which is infused with Sicilian orange and tangerine, and Neurita Rosa, infused with raspberry, strawberry and pomegranate.

Lucy Smith, founder of Neurita Tequila, said: “I have always enjoyed making Margaritas at home but have never found a tequila brand that represented the category the way I saw it. Most tequila brands are very serious, traditional and stoic, and I wanted something uplifting yet credible to offer women a more elegant, accessible and relatable perspective on the spirit. Neurita is crafted for women to enjoy sophisticated yet fun Margarita moments.”

According to the company, Neurita is also launching a Blanco tequila with 100% agave and natural citrus notes, which is planned to be released in 2023.

Neurita Citrus and Rosa tequilas are available via Shopify, Amazon and Masters of Malt, shortly before expanding into Europe for an RRP of £32.00 per 70cl bottle. A spokesperson for Neurita told FoodBev that the brand will also roll out into supermarkets after.