New biodegradable chewing gum Nuud launches into UK retail

Nuud – a new plant-based, plastic free and biodegradable chewing gum – has launched into Waitrose stores across the UK.

The new brand aims to highlight the plastic waste issues associated with regular gum and offer a natural, sustainable alternative.

Nuud gum is also sugar free – naturally sweetened with xylitol – and comes in two flavours: peppermint and spearmint.

With its biodegradable chewing gum, the brand is on a mission to rid the world of plastic gum, as well as educate consumers about the amount of single-use plastic used in regular gum – which Nuud claims is ‘as much as a drinking straw in one piece’.

“Most people don’t know that regular chewing gum is made of single-use plastic and isn’t compostable,” said Keir Carnie, founder of Nuud. “The government spends around £100 million a year cleaning up gum from our streets. We want to tackle this and effect a whole scale change in behaviour when it comes to chewing gum.”

Instead of using plastic in the gum base, Nuud uses ‘sustainably’ harvested tree sap called Chicle, which it says helps gum to biodegrade naturally like banana skin.

Nuud gum is available to buy nationwide at Waitrose stores for £1.50 per single pack, as well as on the brand’s website in packs of 12.