Mondelēz International-owned Cadbury has unveiled a new Christmas campaign in the UK to celebrate the ritual of secret Santa gifting.
A new festive TV advert urges families across the UK to follow their generous instincts and become a secret Santa this Christmas, to show their appreciation to friends and family during the holiday season.
The commercial cuts between people of all walks of life doing their best to deliver Cadbury chocolate, all the while hiding under a secret Santa disguise.
The campaign launched on Friday 9 November and will run throughout November and December.
Cadbury brand equity lead Benazir Barlet-Batada said: “Christmas is a magical time of year that brings out that generous instinct that we believe everyone has inside them. Cadbury chocolate has been synonymous with a thoughtful gift throughout the years, so aligning with the ritual of secret Santa felt like the perfect pairing for our new Christmas advert.
“We hope our new campaign encourages the nation to follow their generous instinct and become a Secret Santa this Christmas.”
Earlier this year, Cadbury carried out a £12 million marketing campaign in a move to reconnect with its customers.
Meanwhile, in July the business started a £3 million campaign to promote its Twirl chocolate bar and drive the brand in a new direction.
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