The new marketing campaign will include a new 20-second TV advert featuring Brains from the popular TV series Thunderbirds. Unfortunately, “Brains aren’t at their best in January”, and Brains takes a tumble over his broom while performing.
Brand manager Sarah Dossett said: “After the runaway success of the ad and the considerable growth Drench has experienced in the last year, we thought it was time to bring Brains back for an encore to keep the brand front-of-mind with consumers. The festive period can be tough on our brains and getting back to work even tougher, but Drench is looking to provide a little light relief and plenty of hydration.”
The marketing campaign will also include trade press and a consumer PR campaign to drive awareness of the brand beyond the initial January TV campaign.
The last Brains ad was a runaway success, having been seen by 42 million people and achieving more than two million hits on YouTube.
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