Chilean food tech company NotCo has announced the launch of a plant-based chicken line, NotChicken, in the Latin American market.
The new range includes NotChickenNuggets, NotChickenBurger, NotChickenBurgerCrispy and NotChickenFillet.
NotCo – which raised $235 million in a Series D funding round earlier this year – uses proprietary artificial intelligence technology, named Giuseppe, to develop plant-based foods.
Giuseppe’s algorithms analyse thousands of plants in its database to come up with combinations that replicate the taste, feel and functional properties of animal-based products.
Peas, chickpeas, bamboo and peaches are said to be among the ingredients Giuseppe identified to replicate the taste and texture of chicken. The new NotChicken offerings also feature a golden, crispy breading.
“What we have achieved in terms of superior taste and texture is a true reflection of the impact we can make if we believe that things can be done better,” said Matias Muchnick, CEO and co-founder of NotCo.
“It’s an exciting time for us as it is the first time we are launching into a new alt-protein category in three countries at the same time, but you can expect to see more very soon.”
NotCo’s new NotChicken line will be available at retailers in Chile, Argentina and Brazil this month. The brand will also be announcing several restaurant partnerships and has plans to introduce NotChicken in the US and Canada in the future.
© FoodBev Media Ltd 2024
