Danone’s Nutricia has launched its first Karicare Toddler Sheep Milk formulation, which it says represents “a significant step for the New Zealand sheep dairy industry”.
The innovation responds to growing demand among consumers in Australia and New Zealand for toddler formulas based on alternative sources of milk, such as goat and sheep milk.
“As consumer preferences continue to evolve, it’s important – as market leader in Australia and New Zealand – that we’re able to cater accordingly,” said John Hoare, sales director at Nutricia ANZ.
“Also, this launch is as an opportunity to serve other consumers with similar tastes in the region, and who value New Zealand’s renowned agricultural and sheep-farming heritage as well as the country’s natural environment. Plus, through this launch, we’re also supporting our local dairy sheep farms.”
The current launch of Karicare Toddler Sheep Milk is sourced from sheep grazing year-round, supplied by two farms running 6,000 ewes on the shores Lake Taupo.
Hoare added: “At Nutricia, we aim to provide healthy food, tailored to the nutritional needs and eating habits of our consumers. We’re doing this by sourcing high-quality ingredients from trusted local farmers and producing our products under the highest possible quality standards.
“With the launch of Karicare Toddler Sheep Milk, we’re pleased to offer yet another nutritional option to support active toddlers.”
Karicare Toddler Sheep Milk for 12+ Months is now available in Australia. A full Karicare Sheep Milk formulation range is planned for 2020.
Last month, Danone announced a NZD 40 million ($26.5 million) investment in its Nutricia spray drying plant in New Zealand to help the site achieve carbon neutrality by 2021.
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