Ocean Spray launches new fruit juice range in Walmart

Ocean Spray has released a new range of lighter, low-calorie fruit juices centred around cranberries, named Frutas Frescas.

The range of drinks is made from real fruit juice, no artificial sweeteners and the 100% daily recommended value of vitamin C per serving.

The new offerings are available in three variations: Cranberry Pineapple Passion Fruit, Cranberry Lemon Raspberry and Cranberry Raspberry Pear.

In addition to this release, Ocean Spray has also introduced two new flavours of 100% Juice, which include Cranberry Elderberry and Cranberry Watermelon. These launches accompany the newly available 64-ounce bottles of Growing Goodness functional kids drink line.

Katrina Graves, senior brand manager at Ocean Spray, said: “The launch of Frutas Frescas adds to our product portfolio a new line of juice drinks with fun flavour combinations and the reduced calories and sugar our consumers are looking for, while the expansion of 100% Juice and Growing Goodness juice drinks gives us the opportunity to share new variations of our consumer favourites.”

Ocean Spray Frutas Frescas will be available nationwide in the US in Walmart stores over the next month for an RRP of $2.98 per 64-ounce bottle.