Online grocery platform Everli raises $100m in funding round

Milan-headquartered online grocery platform Everli has raised $100 million in a Series C funding round, as it seeks to accelerate its international growth plans.

Everli operates an online marketplace where customers can choose groceries from a variety of retailers across Europe, including Lidl, Carrefour and Kaufland.

The marketplace reportedly offers access to 300,000 products across 70 cities in Italy, France, Poland and the Czech Republic, while Everli claims that it is the first marketplace to offer same-day grocery delivery services to many small/medium density areas.

This funding round was led by Verlinvest, with investments from new investors such as Luxor, DN Capital, C4 Ventures, and Convivialité Ventures. There were also additional investments from existing investors FITEC, 360 Capital, Innogest and DIP.

Everli claims that the new capital will be used to further accelerate the expansion of Everli’s European footprint and significantly increase its tech, product, operations, marketing and finance teams.

The company asserts that demand for its service increased substantially due to Covid-19, stating that the increased popularity of online grocery was likely to stay as consumer habits shifted in the wake of the pandemic.

Federico Sargenti, CEO at Everli, said: “Everli has always been on a mission to help people achieve peace of mind by simplifying the grocery shopping experience. The last year has obviously been stressful for both consumers and the industry at large, which made that mission more relevant than ever.

“We are proud to have played a role in helping many people during these difficult times. But we are only getting started, as this industry will never be the same again: the shift to online delivery is not reversing, and expectations on all sides are only increasing.

“We have built a model which we believe offers unparalleled value to consumers, through wide access to the retailers and products they love, even in less urban areas, and to retailers, who are now able to affordably compete online and reach a whole new consumer base.”