Oprah’s personal trainer signs deal with Nestlé

Greene will promote Pure Life as a trusted brand within the context of educating consumers about the benefits of drinking water and the brand’s efforts “to encourage families to take small steps in living healthier lifestyles”, the company said.

“Bob’s simple, one step at a time approach to living healthfully fully captures the spirit of Nestlé Pure Life brand bottled water,” said NWNA group marketing manager, Larry Cooper.

The campaign featuring Greene is in development and will encompass print, broadcast and online. In addition, Pure Life bottles will bear the Best Life Seal of Approval “to help consumers identify the water brand as a healthy and convenient beverage choice”.

In addition to use of the seal, Best Life partner brands’ options include integrated book content, website mentions, banner advertising, tour sponsorship and “some of the most coveted national and local broadcast media coverage around”, according to Best Life’s site.