Oumph! releases plant-based ‘human meat’ burger for Halloween

Swedish meat alternative brand Oumph! has unveiled a new limited-edition plant-based burger that it claims resembles ‘human meat’.

The burger will temporarily join the company’s extensive range of plant-based meat alternative products which include meatballs, spare ribs, sausages and, recently launched in the UK and Sweden, döner kebab.

The new burger is made from soya, mushrooms and wheat protein as well as plant-based fats and a spice mix.

Anders ‘Ankan’ Linden, Oumph! co-founder, corporate chef and head of innovation, said: “We developed this burger in no time, as soon as we knew what taste and texture we were after. This is our ultimate and weird way of showing that it’s possible to create any type of food by using just plants.”

The special edition Halloween burger will be available from 10pm on Saturday 30 October exclusively at Nytorget, Södermalm, Stockholm.