Outshine debuts new Simply Indulgent frozen bars

Frozen snack brand Outshine has announced the launch of Simply Indulgent, a new line of dairy-based frozen bars in the US.

Made with fresh milk, Outshine claims the new bars are creamy but provide an indulgent better-for-you snack option.

Simply Indulgent bars come in four varieties, with chocolate and coffee marking the brand’s first non-fruit flavours. Like the rest of its portfolio, the strawberry and mango varieties are both made with real fruit.

Each bar contains 5g of protein and 25% less sugar than regular frozen dairy bars, according to Outshine. Meanwhile, the coffee frozen bar also provides 20mg of caffeine.

Outshine Simply Indulgent bars are made with no GMO ingredients, high fructose corn syrup, artificial flavours, sweeteners or gluten. The new collection joins the brand’s Fruit Bars and Half-Dipped Bars. 

“Our new collection of Simply Indulgent bars are a good source of protein made with the goodness of real milk, providing the indulgence of a dairy-based frozen snack with the simple ingredients and delicious taste expected from Outshine,” said Joanna Komvopoulos, Outshine brand manager.

“We are excited to expand our fruit-based portfolio with the release of two brand-new flavours, chocolate and coffee, for those looking for even more indulgent, yet better-for-you options without compromise.”

Outshine Simply Indulgent bars – which come in boxes of six – are rolling out now and will be available in retailers nationwide by April 2021 for an RRP of $4.69.