Pepperidge Farm launches Goldfish Mega Bites for adults

Pepperidge Farm, a division of Campbell, has expanded its Goldfish cracker snacks lineup with the introduction of Goldfish Mega Bites.

Goldfish Mega Bites come in two flavours: Sharp Cheddar and Cheddar Jalapeño. The new additions, which are geared toward adults, are 50% larger than regular Goldfish.

Campbell Snacks chief marketing officer Janda Lukin said: “This is the first time Goldfish has created a snacking experience specifically with ‘Grown Up’ tastes in mind. We’re at the start of a new chapter for the brand and are expanding our offerings and appeal to all age groups…while remaining a snack for all families.”

Goldfish Mega Bites will roll out at major retailers for an SRP of $2.69 per 5.9oz bag.