PepsiCo has added to its Bubly sparkling water portfolio in the US with a limited-edition line packaged in 7.5oz cans.
Bubly Minis have gone on sale this week in four flavours – cherry, blackberry, orange and strawberry – in both packs of ten and 24.
PepsiCo released the Bubly line last year in 12oz cans and 20oz single-serve bottles, a move that the firm said validates its commitment to its water portfolio.
By 2025, the company hopes that at least two-thirds of its global beverage portfolio volume will have 100 calories or fewer from added sugars per 12oz serving.
At the time of the launch, Todd Kaplan of PepsiCo North America Beverages, said: “We created Bubly to provide consumers with a great-tasting, flavourful, unsweetened sparkling water in a fun, playful, and relevant manner that is unlike anything we’ve seen in the sparkling water category today.”
Earlier this year, PepsiCo hired Canadian singer Michael Bublé to feature in a 30-second Super Bowl advertisement promoting the drinks.
The company has since announced that Bubly beverages will no longer be packaged in plastic.
At the World Beverage Innovation Awards 2018, PepsiCo picked up both the best sparkling drink and best can/alubottle awards for its Bubly line.
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