PepsiCo gives away Super Bowl tickets

The 10 finalists will go on to compete to be one of six consumer-created ads – three for Doritos and three for Pepsi Max – airing during the Super Bowl XLV broadcast 6 February 2011.

As the contest enters its next phase, Doritos and Pepsi Max fans in the US are invited to vote for their favourite ads, helping to decide which spots air on the Super Bowl stage. If during the Super Bowl, consumer-created Doritos or Pepsi Max ads sweep the top three rankings of the USA Today Ad Meter, their creators will take home a shared $5m prize. In addition, the fan who creates the highest-ranking Doritos or Pepsi Max ad will win a guaranteed contract to create an additional ad for the two brands in 2011.

The 10 finalist ads (in alphabetical order) are:

• ‘Adam and Eve’ by Stephen Schuster (Doritos)
• ‘Birthday Wish’ by Heather Kasprzak (Doritos)
• ‘Elevator Girl’ by Michael Doneger (Pepsi Max)
• ‘First Date’ by Nick Simotas (Pepsi Max)
• ‘House Sitting’ by Tynesha Williams (Doritos)
• ‘Love Hurts’ by Brad Bosley (Pepsi Max)
• ‘Pug Attack’ by JR Burningham (Doritos)
• ‘The Best Part’ by Tyler Dixon (Doritos)
• ‘Torpedo Cooler’ by Brendan Hayward (Pepsi Max)
• ‘Zero Calories? Psshh’ by Brandy Gill (Pepsi Max).

To encourage fans to vote, Doritos and Pepsi Max will give away two pairs of Super Bowl tickets every day of the voting period to consumers who make their selections through the official programme website.

Source: PepsiCo