PepsiCo launches lemon-lime soda brand Starry

PepsiCo has announced the launch of Starry, a lemon-lime flavoured soda that features a crisp and refreshing taste.

Starry is available at US retailers and foodservice outlets nationwide in Regular and Zero Sugar versions.

“At PepsiCo, we are hyper-focused on consumer-centric innovation, and we know there’s a strong demand for lemon-lime flavoured soda with the category continuing to accelerate,” said Greg Lyons, chief marketing officer at PepsiCo Beverages North America.

He continued: “With one product dominating the category, consumers deserve another option… one that hits different.”

Starry is described as “easy-to-drink” with a sweet taste and caffeine-free, available in a variety of sizes.

“With Starry, we were able to create a game-changing recipe with the perfect balance of lemon-lime flavour and sweetness compared to the competition,” said Danielle Barbaro, Vice president R&D at PepsiCo Beverages North America.