PepsiCo to launch Wotsits Crunchy range

PepsiCo is expanding its Walkers Wotsits’ portfolio with the launch of a new Crunchy range, which includes Wotsits Crunchy Really Cheesy and Wotsits Crunchy Flamin’ Hot.

The new range is available in grocery stores across the UK in 140g sharing packs for an RRP of £2 and will roll out at convenience stores from 11 April for an RRP of £1 per 60g bags.

PepsiCo will also bring back its Wotsits “retro” prawn cocktail flavour in “Giants” format. Wotsits Giants Prawn Cocktail will be available from 7 March in 105g sharing bags for an RRP of £2.

Katherine Cook, Walkers Snacks marketing manager at PepsiCo, said: “Offering a variety of snack options has always been important to the Wotsits brand, and we know consumers are incredibly keen to experience new textures and flavours. This is exactly why we have introduced the new Wotsits Crunchy and Wotsits Giant Prawn Cocktail variants – to meet those shoppers’ needs.”