PepsiCo-owned fermented beverage brand, KeVita, is launching a new range of on-the-go prebiotic shots that aim to help support digestive health.
Containing 3g of prebiotic fibre, KeVita’s new 2oz shots are fermented with water kefir culture.
The new organic line features three flavours: beet lemon, combining ‘the zing of lemon’ with earthy beet; blueberry mint, which pairs blueberry and mint for a ‘pleasantly tart’ shot; and turmeric ginger, which is said to offer a ‘rush of tang and spice’.
“At KeVita, we’re all about providing delicious functional drinks to fit a variety of taste preferences and lifestyles, which is why we’re thrilled to add prebiotic shots to our roster,” said Anup Shah, vice president and chief marketing officer, juice brands, PepsiCo Beverages North America.
“As we head into summer, our consumers are looking for products that deliver on taste and provide functional benefits. With four distinct product lines, KeVita is uniquely positioned to deliver high-quality and great-tasting options that fit these needs.”
KeVita prebiotic shots will begin to roll out this summer at mass grocery, drug, convenience and speciality food stores across the US.
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