Pernod Ricard France acquires majority stake in cocktail brand Cockorico

Pernod Ricard France has acquired a majority stake in Cockorico, a French brand specialising in premium ready-to-serve cocktails. 

Established in Lyon, France, in 2019, Cockorico creates a range of high-quality cocktails, including classics such as old fashioned, negroni, cosmopolitan and mojito. The brand was started by three specialists, Marc Bonneton, a mixologist, alongside entrepreneurs Julien Maurel and Geoffroy Clavel.

Philippe Coutin, chairman of Pernod Ricard France, said: “We are delighted to begin this partnership with Cockorico, which has experienced exceptional growth since its creation”.

He continued: “We firmly believe that we will achieve even more together by leveraging both the strength of our distribution network and our expertise in ready-to-serve products. Our collaboration also opens up opportunities to develop new projects together through the combination of our highly complementary innovation capabilities.”

Bonneton added: “We share common values with Pernod Ricard centred around ‘conviviality,’ stringent quality requirements and excellence of our products. We are very excited about this strategic alliance in ready-to-serve. When we created Cockorico three years ago, we sought to make premium cocktails more widely available.”

“Driven by a passion to create, we have been able to innovate to meet new expectations of our customers and consumers. From tomorrow, thanks to the Pernod Ricard distribution network, we will continue and accelerate our development.”